the future of music and the death of itunes?

http://www.spotify.com/en/about/what/

the new approach to free music on the internet. instead of files for you to download permanently, this provides "radio-on-demand", or virtually instant streaming.

very popular. very recommended. it has major record label support and entire versions of new albums.

i figured out why spotify business model works. i bet most music now sold is for consumption on portable players (cd players/mp3 players on cars, music on ipods etc). they know people are using music for free on their computers anyway if they have internet access... so they tease this out to you for free with ad money and try to make money on the fact that you have to fill your life with music on other occasions.

anyway, it's awesome. with good speakers now i've managed to cut the tv addiction and fill the room with music to study