what do certain advertisments mean?

i was on the soccernet.com home page today when i saw that the live match ticker was sponsored by malaysian airlines. now, exactly what does such a sponsorship achieve? although i now have an idea in my head that such an airline exists and what its logo looks like (brand recognition), what information does this give me regarding the level of service it provides or even which routes it flies to?

i suspect though, that the board's personal preferences aside, such adverts must carry some form of implicit signalling. we are a company that is doing well off and having good profits, such that we can spend on aggressive advertising (such as naming stadiums, e.g. the emirates stadium). we are less likely to fail or be a fly by night company.